GROfinition stands as a premium handmade hair care brand, dedicated to resolving daily hair challenges. Our products are pH balanced and formulated with high-quality, plant based ingredients that are non-toxic. We incorporate broad spectrum ECO-CERT non-formaldehyde, non-isothiazolone based preservative system, to maintain product integrity. With simplicity at our core, our products deliver remarkable effectiveness without sacrificing quality or customer satisfaction. We're committed to providing safe, premium products that exceed expectations.

Grofinition was created and launched during the UK 2020 lockdown. At the time, many retail stores were closed, I had previously faced issues with my own hair.

I started researching hair care products that could address the challenges I was experiencing. In the process, I discovered that many products, especially those marketed to the Black community, contained harmful and dangerous chemicals.

This led me to formulate a natural brand that ultimately helped restore my hair to health.